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Sephora and Ulta's fight for the $48.3 billion makeup industry

CNBCKarin Shedd

Sephora and Ulta's fight for the $48.3 billion makeup industry

By year-end, the global color cosmetics industry will be worth $48.3 billion. As consumer demand for makeup increases, the strategies of cosmetic retail giants Sephora and Ulta are converging.

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