Levi’s® Performance Jeans

Levi's® Ribcage Jeans

Introducing Levi's® Performance Jeans

501 Levi's

This is our 501® '81, a high-waisted, updated take on our first-ever 501® jeans for women. Because everyone should have mum jeans...even if mum doesn't want to give them up. Tap to shop. #150YearsOf501 | Levi's

The 501® Edit: Denim on Denim When it comes to blue jeans, we’re firm believers in the more-is-more styling strategy. Find out how to double down on denim for the new season in our 501® shorts. Hit the link in bio to get the look. | Levi's

On February 26, 1829, Levi Strauss was born in Bavaria. At the age of 18, he moved to the United States to run a dry goods store with his brothers in New York. During the California Gold Rush, Strauss traveled to San Francisco in 1854 to open a west coast branch to sell goods to gold miners. His business sold a variety of clothing items, including trousers made from canvas. Jacob W. Davis, one of Strauss’ customers and one of the inventors of riveted denim pants, went into business with Strauss