Selling through Fulfilled by Merchant (FBM) has several advantages: Control Over Inventory and Shipping: With FBM, sellers have complete control over their inventory, allowing them to manage stock levels and shipping processes according to their preferences. This means sellers can choose their own shipping methods and timelines. Lower Fees: FBM typically incurs lower fees compared to Fulfilled by Amazon (FBA) since sellers are not paying for Amazon’s storage and fulfillment services. This can le