ExchangeWire: Data-Driven Advertising and Marketing Technology
What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing.
ExchangeWire Industry Review 2025: A Year of Challenges
2 天之前 · Understanding the forces shaping media, marketing, and commerce is crucial for businesses seeking to stay ahead of the curve. ExchangeWire’s Industry Review 2025 serves as a definitive guide to navigating this complex ecosystem, offering in-depth insights into the eight transformative pillars that will define the year ahead.
2025 Predictions: Innovation - ExchangeWire.com
2024年12月11日 · As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. We asked the industry what key innovations they think are set to shape 2025 and beyond.
About us - ExchangeWire.com
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
ExchangeWire 2024 Predictions: What’s Making an Impact in Ad …
2023年12月6日 · The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces. So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting budgets for the next 12 months.
ExchangeWire Industry Review 2024: An Era-Defining Year
2024年1月19日 · ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.
About - ExchangeWire.com
About. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
Reports - ExchangeWire.com
The State of Data and Tech Maturity for Brands in APAC. Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.
The ExchangeWire Media Pulse: H1 2024 - ExchangeWire.com
2024年8月7日 · The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track in July and decide against outright cookie deprecation).
ExchangeWire: Data-Driven Advertising and Marketing Technology
In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans.