Logos – UW Brand - UW Homepage
People recognize and remember our logos: the University signature, University word mark and block W. Collectively, they are the University’s signature logo system. They were developed after extensive research and are the only logos approved to represent the UW.
The brand - UW Homepage
The Brand Anthem video continues to tell the story of Be Boundless by highlighting ways the University of Washington is improving our world. The video inspires prospective students, community members, partners, and the people of Washington state …
Graphics – UW Brand - UW Homepage
Our Boundless W is simply a graphic treatment of the University Block W logo. What makes it boundless? When it aligns to the bottom or either side of a frame edge it creates the appearance of bleeding off the page — giving it the feeling of not being contained.
The University Logo — the Block W — has been the symbol of the UW since 1902 and is the foundation of the Signature Logo System. Visually strong and classic, it is the graphic representation of the University’s brand. Primary Purple is the preferred color for the University Logo. The Logo may also be used in secondary palette colors.
Brand 101 – UW Brand - UW Homepage
At its core, our brand is our reputation. It represents who we are as a university and stands for our aspirational goals and ideals. It embodies our values as perceived by the general public, our students, our faculty and staff, our alumni and our friends.
University Of Washington
UW and the Community Books and beyond: 125 years of serving the community . In January 2025, University Book Store, a bastion for UW students and community, celebrates its 125th anniversary.
Colors – UW Brand - UW Homepage
Color is foundational to establishing a brand’s visual identity. The UW's purple and gold colors radiate the University’s vibrant traditions and deep roots.
Brand & Elements – UW Brand - UW Homepage
Block W logos, University wordmark, University signature, department logo generator, incorrect logo usage and usage policy.
Designed Docs & Stationery – UW Brand - UW Homepage
Reflect your own flair by choosing a hue from the UW brand color palette to customize the block W in your department’s signature logo. Questions? Contact [email protected] .
Fonts – UW Brand - UW Homepage
The UW brand employs font families — Encode Sans, Uni Sans Book and Open Sans — that fuse functionality with a bold, confident presence.