2025: DOOH set for a data-driven, dynamic year
2024年12月30日 · The AI revolution is set to take the Digital Out of Home (DOOH) advertising by storm in 2025. It will usher in the era of smarter ad campaigns that leverage data to deliver …
Regulatory shifts redefine India's influencer marketing landscape …
2024年12月11日 · The influencer marketing industry in India has undergone significant transformations in 2024, with new regulations redefining ethical practices and advertising norms.
Teads unveils 2025 tech themes poised to redefine media and …
2025年1月8日 · The themes identified in Tech Themes 2025 highlight the importance of data-driven strategies, innovative formats, and premium environments in creating meaningful …
Top TV news CEOs set to make headlines in 2025
2025年1月7日 · As Indian media enters a pivotal era in 2025, visionary CEOs are revolutionising the news broadcast industry. These trailblazers are steering the nation’s most influential …
From big spends to budget cuts, what defined India’s D2C in 2024?
2024年12月26日 · We’re in the midst of a D2C revolution. Close to five years after the pandemic, which fuelled the .com culture, most brands we see today in India’s rich retail landscape are …
Digitas’ Grant Millar joins Media Futures Group as EMEA Client ...
2025年1月8日 · Media Futures Group, owned by WPP, has roped in Grant Millar, who was associated with Publicis-owned Digitas UK. Millar has joined Media Futures Group as EMEA …
FM radio Phase III auction: Mirchi and Radio City opt out
2024年12月18日 · The third phase of FM Phase III radio auctions is set to begin in the first half of January next year with 20 radio players already submitting their applications.
PR in 2025: Navigating a changing media environment in India
2025年1月6日 · The public relations (PR) landscape in India, like the global market, is undergoing significant transformation as we step into 2025. With the convergence of economic pressures, …
Sargun Mehta, Ravie Dubey announce Dreamiyata Dramaa to rival …
2024年12月24日 · At the launch of Dreamiyata Dramaa, Sargun Mehta and Ravie Dubey introduced India’s first YouTube platform offering content that matches the high-stakes drama …
The media landscape in 2025: Navigating change and innovation
2024年12月25日 · The Indian media industry in 2025 is undergoing rapid transformation, driven by technological advancements, major corporate mergers, and evolving audience preferences.