GroupM’s TYNY 2025: India’s advertising market to grow 7%, …
8 小时之前 · GroupM, the media investment arm under WPP, has unveiled its latest This Year Next Year (TYNY) advertising forecast, offering key insights into the trajectory of India’s ad …
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LinkedIn bets big on news with ‘News Banner’ test in India As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, …
India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026
2025年2月4日 · India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026. With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to …
Budget 2025 evokes positive reactions from India’s A&M industry
The Union Budget 2025-26 presented by the Finance Minister Nirmala Sitharaman on February 1, 2025 has largely elicited positive response from India’s advertising and marketing (A&M) …
Standard Chartered picks up the tab for affluent Indians
2 天之前 · India, with its rapidly growing affluent population and entrepreneurial spirit, plays a crucial role in this campaign. The messaging—‘Now’s the time to invest as a Global Indian’ …
Farewell to 2024; A glimpse into 2025 - Campaign India
2024年12月23日 · Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends likely to shape 2025.
MMA India Board shares 10 commandments for marketers to …
2024年12月12日 · As 2024 draws to a close, the MMA Global India Board, a collective of professionals from brands like Google, McDonald’s India, Kotak Mahindra Bank, Nestlé India, …
81% of Indian consumers expect brands to adopt gen AI by 2024 …
2025年1月8日 · 81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC. Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into …
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
2025年2月3日 · India has witnessed a mammoth, 322% growth in the number of social media influencers during the past four years. From just 9.62 lakh influencers in 2020, the country’s …
Campaign India Digital Crest Awards 2024: Shortlists announced
2024年8月1日 · Shortlists for the 2024 edition of the Campaign India Digital Crest Awards have been announced. The jury for this year's event consisted of: Binda Dey, group CMO, Knight …