In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). Adidas introduced shoes customized for different sports, and grew rapidly.

2008年4月14日 · Adidas and Puma may be among the most recognized brands in the world, but neither might exist if not for a bitter rivalry between two brothers from a little-known village in Germany.

2024年5月10日 · An in-depth article outlining the story of the Dassler brothers, their feud with one another, and the history of Puma and Adidas.

Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler.

2022年10月24日 · Over time, Adidas far surpassed Puma in sales, thanks to Adi's creativity and technical acumen, although Puma still did quite well. But while the two were hard at work competing against one another, they paid no attention to another shoe company — Nike — that was quietly gaining market share.

2021年12月6日 · Adi then founded Adidas, while Rudi set up another well-known shoe company, Puma. The feud between the brothers divided their hometown, where at least one person in nearly every family worked for one of the two rival shoe companies.

Both Puma and Adidas are extremely popular and successful brands, but they’re built on a rivalry which goes all the way back to their initial inception. Today, we’re going to take a closer look at the history of the Puma and Adidas creators, what led to their separation, and how both brands evolved over the years.

2024年12月6日 · If competition fosters innovation and progress, then Adidas and Puma certainly came to define that pillar of capitalism. The personal rivalry between Adi and Rudi deepened, fueling a drive for footwear supremacy that eventually crossed borders and reached millions of people around the world.

2024年3月12日 · Adidas and Puma have introduced groundbreaking innovations in their products to gain a competitive edge. From Adidas's Boost technology, which provides superior cushioning and energy return, to Puma's Netfit lacing system, which allows for customisable fit and support, these brands have revolutionised how athletes perform and experience their ...

2019年1月20日 · If competition fosters innovation and progress, then Adidas and Puma came to define that pillar of capitalism. The personal rivalry between Adi and Rudi deepened and fueled a drive for international footwear supremacy.