Multivariate testing (MVT) is a form of A/B testing wherein a combination of multiple page elements are modified and tested against the original version (called the control) to determine which permutation leaves the highest impact on the business metrics you’re tracking.

2024年2月26日 · Multivariate testing is a method used in conversion rate optimization (CRO) to analyze and improve the performance of websites, landing pages, and marketing campaigns.

Multivariate testing modifies multiple variables simultaneously to determine the best combination of variations on those elements of a website or mobile app.

2025年1月29日 · Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are modified and tested to determine which combination of the page leads to the maximum positive impact on conversion.

2020年11月4日 · Multivariate testing (MVT testing) is a technique for testing multiple variables on a web page in different combinations. These possible combinations create more than one variant of the page, hence the “multi”.

Multivariate testing uses the same core mechanism as A/B testing, but compares a higher number of variables, and reveals more information about how these variables interact with one another. As in an A/B test, traffic to a page is split between different versions of the design.

2023年11月10日 · Multivariate testing, also known as multivariant testing, is a method of experimenting with multiple variables on a website or mobile app to determine which variation performs the best. The goal is to identify the combination of variations that drive a desired outcome, like more conversions or higher revenue.

2023年7月19日 · Multivariate testing is a type of testing where multiple variables are tested at once, unlike A/B testing where only one variable is tested at a time. It’s used to definitively identify which design, snippet of copy, or combination of the two is the best out of multiple variations: Let’s take a deeper look.

Multivariate testing, or MVT, is the act of combining and testing multiple variables on a website as part of a controlled experiment, to determine which combination produces the most conversions. Multivariate testing enables companies to validate hypotheses before implementing them at scale, reducing risk and improving upside.

2023年11月16日 · Multivariate testing is when you test several different combinations of changes to determine which performs the best. It's distinct from A/B testing, where you only test two variants – a control and a single variant you want to test against it.