Technology devalues luxury? Exploring consumer responses to AI-designed luxury products. Look at me! Or don’t…: How mere social presence impacts innovation adoption. Good or bad? Exploring...

Xu, L., Mehta, R., Dahl, D.W. (2022). Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior. Journal of Marketing.

Dr. Lidan Xu. Assistant Professor. University of North Texas. Department of Marketing (940) 565-3371. Email: [email protected]. Education. PhD, University of Illinois at Urbana-Champaign, 2018

Lidan Xu is a professor in the Marketing department at University of North Texas - see what their students are saying about them or leave a rating yourself.

Assistant Professor of Marketing Lidan Xu might be new to UNT, but she is already bringing innovative research to the college. Dr. Xu’s research, “Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior,” has been accepted into the Journal of Marketing , a premiere journal ...

2023年1月11日 · In this interview, Tom talks to Lidan Xu about her research around innovation and new technology.

Check out professional insights posted by Lidan Xu, Assistant Professor of Marketing at University of North Texas

Lidan Xu's 5 research works with 33 citations and 575 reads, including: Sweet ideas: How the sensory experience of sweetness impacts creativity

ORCID record for Lidan Xu. ORCID provides an identifier for individuals to use with their name as they engage in research, scholarship, and innovation activities.