A/B testing is a way to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and determining which of the variants is more effective.

2016年5月12日 · A/B testing, also known as split testing, is a marketing experiment wherein you split your audience to test variations on a campaign and determine which performs better. In other words, you can show version A of a piece of marketing content to one half of your audience and version B to another.

2024年10月4日 · A/B testing or split testing, in a nutshell, is a means to compare two iterations of an email, website, or other marketing asset and assess the performance differences between them. To accomplish this, distribute one version to one group and the other to a separate group.

2024年11月21日 · Split testing (also called A/B testing) compares two versions of digital content—like webpages, emails, or ads—to see which version performs best. In a split test, you create two versions of your content: Version A is your original (known as the "control") and is shown to one portion of your audience.

2024年7月22日 · A/B testing, also referred to as split testing or bucket testing, is the process of comparing two versions of the same web page, email, or other digital asset to determine which one performs better based on user behavior.

2024年4月12日 · Split testing (also known as A/B testing and multivariate testing) is an experimental method for improving website metrics (such as clicks or conversions) that involves publishing slightly different versions of a page and presenting each version to different visitors to see which performs better.

2024年8月30日 · Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries.

A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better.

2020年5月18日 · A/B testing, also known as split testing, is the process of setting up two versions of a page, and testing which page outperforms the other with a slight change.

What is A/B Testing? A/B testing, otherwise known as split testing, is the process of testing two different versions of a web page or product feature against the original, existing version. As products evolve, new improvements and new features are …