Digital Marketing News: Marketing Technology
An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & …
News - Marketing Tech News
An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & …
Study finds 7 in 10 organisations now use martech and gen AI
2024年9月12日 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, …
Marketing Archives - Marketing Tech News
Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest …
Advertising will not crumble as new tools are in the mix
2024年2月16日 · As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services …
Brandwatch 2024 Digital Marketing: Marketers Embracing AI
2024年6月20日 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, …
About Us - Marketing Tech News
Marketing Tech is a thriving community of professionals interested in marketing strategy and technology. With over 1.1 million marketing-focussed members, Marketing Tech is your perfect …
Brands gear up for martech upgrades next year
2024年11月28日 · Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current …
Brands are wasting $600m+ in ad spend during the holiday season
2023年11月27日 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative …
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
2024年8月21日 · ICYMI: The creator economy is projected to reach a value of over $500B by 2030.. How can you make the most of your influencer campaigns? Download Later’s 2024 …