In 2024, Jaguar relaunched its brand with a new logo, motto and concept car. The revealed "Jaguar Type 00" at the Miami Art Show was controversial on both online reactions and wider media coverage. [ 83 ]

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2025年1月15日 · For now, let’s focus on the Jaguar car’s new logo. Breaking Down the New Jaguar Logo. Jaguar’s new look features four key facets: two logos, a device mark, a color palette, and a graphic code called ‘strikethrough.’ This new identity defines its direction towards innovation and a restored position in the modern luxury market.

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2024年11月19日 · Jaguar has created a new wordmark that combines upper and lowercase letters in a rounded font that reminds us of Google's own. Using this design, a new symmetrical monogram has been created from...

2024年11月19日 · The first is a ‘Device Mark’, in effect a new font (called Exuberant) in which the word ‘Jaguar’ will be displayed. The second is a 16-bar grid of horizontal stripes called a ‘Strike Through’,...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company ...

2025年1月14日 · Jaguar’s late 2024 rebranding project generated a heap of publicity, most of it negative, for the automaker. But a new report says the new logos and badges also proved highly contentious among ...

2025年1月29日 · As we saw with the new Jaguar logo recently, redesigning a car brand emblem can be controversial, yet Mazda's simple yet contemporary upgrade was well received by many. A welcome evolution that was long overdue, the new Mazda emblem proves that subtle tweaks can make an outstanding difference to a well-loved logo.