Logos – UW Brand - UW Homepage
People recognize and remember our logos: the University signature, University word mark and block W. Collectively, they are the University’s signature logo system. They were developed …
The brand - UW Homepage
The Brand Anthem video continues to tell the story of Be Boundless by highlighting ways the University of Washington is improving our world. The video inspires prospective students, …
Graphics – UW Brand - UW Homepage
Our Boundless W is simply a graphic treatment of the University Block W logo. What makes it boundless? When it aligns to the bottom or either side of a frame edge it creates the …
University Of Washington
UW and the Community Books and beyond: 125 years of serving the community . In January 2025, University Book Store, a bastion for UW students and community, celebrates its 125th …
The University Logo — the Block W — has been the symbol of the UW since 1902 and is the foundation of the Signature Logo System. Visually strong and classic, it is the graphic …
Colors – UW Brand - UW Homepage
Color is foundational to establishing a brand’s visual identity. The UW's purple and gold colors radiate the University’s vibrant traditions and deep roots.
Brand 101 – UW Brand - UW Homepage
At its core, our brand is our reputation. It represents who we are as a university and stands for our aspirational goals and ideals. It embodies our values as perceived by the general public, our …
Brand & Elements – UW Brand - UW Homepage
Block W logos, University wordmark, University signature, department logo generator, incorrect logo usage and usage policy.
Designed Docs & Stationery – UW Brand - UW Homepage
Reflect your own flair by choosing a hue from the UW brand color palette to customize the block W in your department’s signature logo. Questions? Contact [email protected] .
Fonts – UW Brand - UW Homepage
The UW brand employs font families — Encode Sans, Uni Sans Book and Open Sans — that fuse functionality with a bold, confident presence.