Havas expands in B2B marketing with new acquisition
2024年2月12日 · Havas has announced its acquisition of UK-based B2B marketing agency, Ledger Bennett. Ledger Bennett is an SME operating in EMEA, APAC and North America, and …
Havas Media Network’s Patrick Affleck to chair Campaign Media …
2024年11月11日 · Patrick Affleck, chief executive of Havas Media Network UK and Ireland, has been named chair of the Campaign Media Awards 2025.. Enter the Campaign Media Awards …
Planet Fitness’ latest campaign revolves around a new direction for ...
2024年12月23日 · Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year. In the campaign, We're …
Exclusive: Influencer eats Chipotle for 1,000 days for macro …
2024年12月18日 · For his next challenge, Wareham announced Eat Well Do Well, a challenge partnering with meal delivery company Tovala to continue his weight loss journey, advertise …
What B2B marketers are betting on in 2025 | Campaign US
2024年12月30日 · Intentional and engaging storytelling. To better engage their audiences in these social spaces, 66% of survey respondents indicated they would prioritize shorter, more …
The good, the bad and the ugly of the Omnicom and IPG Merger
2024年12月12日 · The week has been a whirlwind as the global advertising industry deals with one of the biggest shakeups and headlines of 2024: Omnicom agrees to buy Interpublic in …
Jennifer Coolidge x Discover strike again | Campaign US
2024年11月18日 · Wearing a cheetah-print hair cutting cape and pink rollers in her hair, actress Jennifer Coolidge has teamed up once again with Discover for its latest campaign advertising …
Interpublic sells digital experiences agency Huge | Campaign US
2024年12月6日 · Interpublic Group has sold Huge, an experience design and technology agency, to private equity firm AEA Investors. The financial details of the deal were not disclosed.
Campaign US reveals 2024 class of Inspiring Women
Campaign US has announced its 2024 class of Inspiring Women. The women recognized below are redefining leadership in advertising and marketing while blazing trails and pushing …
The Christmas Beyoncé Bowl: Turning fandom into advertising …
2024年12月30日 · Beyoncé’s Bowl* — the halftime show during the Texans vs. Ravens game on Christmas Day that streamed on Netflix — gave marketers a priceless gift.