Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.

Moves follow departures of Sue Higgs and Caroline Pay.

For the second consecutive year, Pfizer is advertising at the Super Bowl. The pharma giant announced Friday morning that it ...

EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall ...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory ...

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

Created by MullenLowe UK, the campaign is set to run across 10 markets including India, the Philippines, and Vietnam.

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR. The launch of DeepSeek went insane ...

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and ...

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing ...

Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.