TikTok has reclaimed its crown as the world's most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race ...

How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.

The global mobile gaming market in 2024 experienced continued growth, driven by increasing smartphone penetration, ...

Based in Bratislava, Slovakia, Matej joined Pixel Federation nine years ago. He started working as a Community Manager, moved to social media, and afterwards to the marketing department, where he has ...

A new chatbot from Chinese AI lab DeepSeek sent shockwaves through the market in January, due to its ability to perform mathematics, coding and reasoning at a similar level to ChatGPT and other ...

Optimize Campaigns with Proven Design Principles for Better Clicks, Conversions, and ROI. The Art of Mobile Media Buying eBook The Art of Mobile Media Buying eBook: The Art of Mobile Media Buying ...

Lavanya is a passionate performance marketing professional with over six years of experience working across diverse industries and international markets. In her current role at Babbel, she manages SEM ...

25%. That’s the global percentage of downloaded apps used only once. Rather alarmingly, more than 1 in every 2 downloaded Android apps are uninstalled within 30 days of being downloaded, which already ...

App Promotion Summit is where the brightest app marketers and product experts come together to share the latest app growth strategies and tactics. This is ...