Danone’s digital-first Super Bowl approach helps brands like Oikos and STōK Cold Brew Coffee tap into health and viewing ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

From Ad Age’s count, only four celebrities starring in this year’s Big Game ads are openly part of the LGBTQ+ community: ...

The AI Super Bowl, with multiple tech giants clamoring to advertise advanced chatbots, already had its first big fumble, ...

Burger King denied terminating its social media contract with Dentsu, despite a post on the fast food chain’s Instagram ...

Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

After showing up with a national in-game commercial last year, e.l.f. is running a livestream throughout the Super Bowl and ...

The idea is that everyday people can transform by using Bosch products—Banderas and “Macho Man” are the embodiment of those ...

Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will ...

OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily ...

While Tubi’s pricing is far lower than the $7 million to $8 million advertisers paid for 30 seconds of national ad space on ...

Holland America, a cruise line owned by Carnival Corp., is airing a regional Super Bowl commercial that is chock-full of ...