Under the deal between MNTN and Maximum Effort founder Ryan Reynolds, which is expected to close April 1, the two companies ...

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer.

While the move aligns with a potential IPO, experts suggest the timing raises questions about whether the actor’s involvement ...

According to an SEC filing last week, MNTN sold back Maximum Effort "to an affiliate of its original owner," and that the ...

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