The Call of Duty publisher revealed the first look at its new game for smartphones on its Instagram with a promotional advertisement. Guitar Hero Mobile 's logo is front and centre, however, looking closer it's quite obvious that the rest of the image is AI-generated.

Activision revealed a new title from a fan-favorite rhythm game franchise, Guitar Hero. However, the image used in the announcement for the new Guitar Hero

Guitar Hero is finally returning after a ten year hiatus, but the announcement is already drawing backlash over what is clearly generative AI art.

For the second week in a row, Activision is coming under fire for their use of generative AI, but this time for a much stranger reason. Over the weekend, followers of Activision’s Instagram page noticed them posting something unusual: an ad for a new Guitar Hero game,

Ads for four possible Activision mobile games allegedly contain AI-generated assets, and players aren't happy about it.

Activision's social media post advertising a new entry in the Guitar Hero series is market research for a game that doesn't exist, Eurogamer understands.

As many have pointed out the art used in the Guitar Hero Mobile announcement was egregiously bad, and not necessarily even created with more modern image generators. Suffice it to say then that Guitar Hero Mobile might be dead on arrival, especially with stiff competition like Space Ape's excellent BeatStar still being popular.