American consumers are calling for an economic blackout as part of a series of protests. “This is about solidarity and sending a clear message: we have the power,” the group behind the first "economic blackout,

The campaign urges consumers to spend no money for 24 hours to remind corporations of their economic power. A social media campaign has sparked plans for an “economic blackout” on Friday, one of several boycotts planned by activists intent on sending a message to large corporations at a time when many Americans are struggling to keep up with costs.

Feb. 28 is just the first date of the "economic blackout," according to the organization. "February 28 is a symbolic start to economic resistance, a day where we show corporations and politicians that we control the economy." The date itself is not tied to any historical event and has no underlying meaning.