I ate at the first Applebee's and IHOP hybrid restaurant in the US. Its plan to attract younger diners could just work.
The first Applebee's and IHOP dual-branded restaurant just opened in Seguin, Texas. The CEO said it will hopefully attract younger customers.
They should have named the new dual-branded Applebees-IHOP restaurant "Hopplebee's"
Loosen your belt by a few notches, or, even better, don your comfiest elastic-waist pants, because the first-of-its-kind combination Applebee's-IHOP restaurant is now open near San Antonio, Texas. Culture Map San Antonio provides some details: The dual-branded restaurant serves IHOP pancakes and breakfasts side-by-side with Applebee's burgers and boneless wings.
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Menu mashups and four-daypart service are differentiators for the new Dine Brands concept, which opened Tuesday in Seguin, Texas.
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New Applebee’s-IHOP restaurant in Seguin now open
SEGUIN, Texas – The nation’s first dual-brand Applebee’s-IHOP restaurant officially opened its doors in Seguin. Applebee’s-IHOP, located at 2777 North Highway 123 Bypass, held a grand opening and ribbon cutting on Tuesday.
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