That’s why it’s always a delight to come across those ever-so-rare skin care, hair, nail or makeup products with more than ...

Kendrick Lamar won five awards for Not Like Us, a diss track against Drake, during the Grammy Awards this month ...

At the end of the day, creativity is what keeps the world of beauty going. Whether it’s people using lipstick as blush when we run out or Vaseline for shimmer and body glow, it’s in these moments we ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

A TikTok video of a man addressing accusations that he bleached his skin went viral. People were not convinced as he explained his skin complexion change.

Eight PureWow editors test and review eight microcurrent devices to see what all the hype is about. Plus, I chatted with a ...

I never buy these common household essentials — it's made a huge difference in my routine and helped me save money.

There are a lot of viral skincare brands that make it to the desks of beauty editors and some of them don't quite live up to ...

It’s that time of the month again, and honestly, all the products that I try throughout the month, feel like they now make ...

As someone with acne-prone and oily skin, this moisturiser from Plum is such a blessing! It doesn’t feel greasy, absorbs quickly, and is non-sticky. Additionally, it hydrates the skin and provides ...