While new tech or a gift basket are always a great gesture, a self-care gift will give her the much-needed and much-deserved ...

Time's ticking! Explore Amazon's Valentine's Day shop for gifts that arrive just in time for your special celebration.

Allison Kaye's glammed up everyone from Hannah Ann Sluss to Simone Biles to Donna Kelce. When it comes to perfecting WAGs’ ...

With a background in nursing and a passion for clean beauty, Octavia Morgan is redefining the fragrance industry—one ...

Save 75% on this Ulta flash deal! Score Jennifer Aniston’s Lolavie Detangler, Bella Hadid’s Orebella Perfume, Ashley Graham’s ...

Sabrina Carpenter's makeup artist Carolina Gonzalez details how she creates the singer's look, from her skin prep to her ...

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

Laura Geller Beauty is also reintroducing its partnership with Ulta Beauty, noting that select products are now available to ...

Starring Comedian Iliza Shlesinger, the new campaign embraces elder millennials and Gen X, giving adult skincare a playful, ...

It features her makeup faves like the new Halo Glow Powder Filter, the OG Halo Glow Liquid Filter, a Glow Reviver Glimmer Lip Oil in Princess Cut, and a pink sleep mask (it's super cute!!!) ...

The New York City based award-winning clean color cosmetics brand will expand to select Ulta Beauty stores nationwide and online, marking a significant milestone since its debut in 2016 NEW YORK ...

Waldencast’s (WALD) Milk Makeup is expanding the brand into Ulta (ULTA), its first U.S. expansion since Sephora in 2016, Canaccord tells investors in a research note. The clean beauty cosmetics ...