So instead of targeting soccer moms, try targeting a financial audience the next time around to see whether your clickthrough rate increases. Personalize your messaging In digital marketing, one size ...

Targeting multi-level marketers (MLMs) and other “money-making opportunity sellers” has been among the U.S. Federal Trade ...

Focusing on the value you bring to ISVs and their customers is key as you build and promote an OEM partnership program.

It seeks to reset the definition of success in business marketing ... It sets the agenda on multiple fronts: media spend, audience targeting, user experience, KPIs, CRM, and more. Marketing goals can ...

Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi ... approach advertising due to its precision targeting and measurable outcomes.