Can the essence of marketing be captured in only a few well-chosen words? My personal favorite marketing definition is this: Marketing means solving customers' problems profitably. The virtues of this ...

So instead of targeting soccer moms, try targeting a financial audience the next time around to see whether your clickthrough rate increases. Personalize your messaging In digital marketing, one size ...

Focusing on the value you bring to ISVs and their customers is key as you build and promote an OEM partnership program.

But they can also play up abstract thought when marketing their big-ticket items. Even online shoppers set on a finding a good deal love to day dream, and with the right perspective, conversion is ...

and marketing the right products to the right people. This is achieved by understanding and targeting specific types of customers rather than an ill-defined general public. Below, we describe some ...

Targeting multi-level marketers (MLMs) and other “money-making opportunity sellers” has been among the U.S. Federal Trade ...

Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi ... approach advertising due to its precision targeting and measurable outcomes.