A strong brand makes people feel something. It sticks in their minds, shaping how they view a company before they even make a purchase. The right approach blends messaging, design, and strategy to ...

His contribution reinforces the book’s central message—strong branding is not just about marketing, but about building trust and credibility in an ever-changing landscape. Readers will find ...

Since its announcement early last year, Meghan Markle's lifestyle brand has been under intense scrutiny, yet beneath the logo ...

This is due to their strong branding. (Picturing the Nike swoop in your head, right?) A great branding strategy (and execution) creates an instant connection between a company and its target client.

Branding is a roadmap for longevity, not a rigid set of rules. If a restaurant isn’t challenging itself to evolve, its brand will inevitably go stale. A strong brand will have a clear identity ...

Hulsbosch’s client strategy director, Carolyn Pitt, writes why strong branding can reinforce trust and credibility for NFPs. In Australia’s crowded not-for-profit – or, as they’re ...

At the core of strong digital branding are a few key things. First, your brand identity, which is your logo, color palette, fonts, and visuals. Then there’s your brand voice and messaging - how you ...

Apple TV+ seriously put its back into it when introducing the world to Lumon’s dark arts in the popular thriller series ‘Severance’. The Ben Stiller-directed hit left many fans on the edge of their ...

As part of YourStory's She Means Business series, Rachana Panda, VP & Cluster Comms Head–Bayer ASEAN, ANZ & South Asia; and ...