In the latest Bloomberg report, Mark Gurman highlighted that in the coming years, Apple will bring the iPhone 17 Air-like ...

Besides technological challenges, trends play a big role in phone design. Looking at the history of smartphones, it's clear that Apple has been the trendsetter. Apple isn't always first ...

Apple's logo — a silhouette of an apple with a bite taken ... the co-founder fortunately took a chance on the outlandish design.

There’s a reason for that, and it’s got nothing to do with blind luck. No, Apple’s design philosophy has long been to strip away the unnecessary elements of a device until you’re left with ...

The Apple store at Battersea Power Station in London is the first sighting outside the US of the tech giant’s new, or at least evolved, retail design. A re-engineering rather than a radical facelift, ...