Forget pin the tail on the donkey. Kids today would rather play with Drunk Elephant serum, according to Texas mom Jessica ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

Kids today are growing up faster than ever. With constant exposure to technology and social media influencers, children are ...

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a ...

They’re called the ‘Sephora kids’, and you might’ve seen a gaggle of them out shopping on your recent trip to the cosmetics store. These tweens, mostly equipped with their parents’ cash, love adult ...

The iconic spa brand embraces elder millennials and Gen X, cutting through the tween skincare noise with a playful, no-nonsense approach to adult skin. In the video, Iliza is seen shopping in a ...

Young people purchase them at trendy retail stores, and this phenomenon has been dubbed “Sephora Kids” after the popular beauty products store. According to a dermatologist, using products ...

From styling services to decadent foods, music, movies and more, this last-minute gift guide has something for the woman in ...