The new cables come in three different connector combinations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning, but ...

Lightning. New durable braided cables cost $20 for one, $35 for a 2-pack (they're available in 8-inch or 59-inch lengths). Beats' surge stone and nitro navy colored cables are striking yet understated ...

To launch Beats into this new category, the iconic "Pill People" return for a comedic spot highlighting the cables' features and uses. Voiced by comedians Ben Marshall, Desi Banks and Megan Stalter, ...