A marketer's dream is reaching the right people with the right message at the right time; this is where programmatic advertising saves the day. Ever feel like the internet is reading your mind? You ...

San Francisco-based product manager Rajas Kshirsagar has been making waves in the advertising technology space with his ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

“By combining our technology that optimizes programmatic advertising in live CTV environments and DIRECTV’s expansive live content footprint, we’re driving better outcomes for advertisers ...

Magnite (MGNI) and DIRECTV Advertising are leveraging programmatic demand capabilities to unlock the full potential of live streaming ...

Earlier this year, DIRECTV Advertising announced the programmatic enablement of their satellite-connected devices. The unbridling of DIRECTV’s satellite inventory represents greater scale and ...

According to the report, single-image ads dominated the creative space with a 50% share of ad impressions, followed by video ...

YouTube secured 28 percent of digital ad impressions as overall ad impressions surged 12.7 times since 2020 while programmatic advertising dominated with 88 percent of total transactions in 2024.

Performance agency Bonfire has released a cheeky programmatic campaign that reminds marketers how programmatic advertising can help find audiences. Spanning more than 50 assets, the campaign uses ...

Shares of The Trade Desk (NASDAQ: TTD) got clobbered following the release of the company's fourth-quarter results on Feb. 12 ...

This will also include emissions from the entire programmatic supply chain, ensuring that Adnuntius and its customers can make informed decisions to reduce the environmental impact of its advertising ...