Today, Pattern Beauty is exclusively available in Boots in-store and online. The 11-product collection has every part of your textured hair care routine covered – as well as three key hair ...

PATTERN. And after launching her ESSENCE 2024 Best In Beauty award-winning blow dryer last year, it’s only right that she’s creating more hair tools that promise to make our lives easier.

Whether you're battling unruly curls, or simply need those extra lengths for your curl pattern to naturally form, finding the best short hairstyle for curly hair isn't always a simple task.

If this is your first introduction to Pattern, welcome to the party. Created by the iconic actor Tracee Ellis Ross, this black-owned beauty brand was powered by the natural hair movement and ...