USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

Arriving alongside the Salehe Bembury x New Balance 1500, Nike's new Air Max Dn8, the return of another classic Nike Kobe ...

A’ja Wilson just added another major milestone to her already legendary basketball career—on Tuesday, she officially unveiled the Nike A’One, making her one of just 12 players in WNBA history […] The ...

The USC Trojans women’s basketball team lost to the Iowa Hawkeyes on Feb. 2, and the Women of Troy are now 19-2, 9-1 in Big ...

Luka Dončić is a famous professional basketball player for the Los Angeles Lakers in the NBA, with an estimated net worth of $75 million.

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

The NBA landscape shifted in a major way, as the Los Angeles Lakers, Dallas Mavericks, and Utah Jazz pulled off a blockbuster ...

Keiner Asprilla, a star basketball player for St. Peter’s Prep, was arrested at the Jersey City school on Tuesday as a ...