Nike's futuristic .Swoosh (aka DotSwoosh) division has undergone some major changes since it was introduced in November 2022, ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

If you love Nike Air Max shoes and want to add a fresh new color to your closet as the weather warms up, you're in luck. Nike has discounted two bold colorways of their iconic 90s-style sneakers.

A non-confirmed collaboration between Nike and Nintendo has resulted in sneakers inspired by the classic Donkey Kong game - get the details!

Create with Air Max lets sneaker fans put together 3D footwear designs and edit them in real time, via a printed colouring book and an AR tool Nike’s Air Max shoe has gained a cult following since its ...

The site syncs with a user’s Instagram account and is accessible at http://photoid.nike.com. Nike is using the campaign to push the brand’s line of Nike Air Max ...