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In a new blog post, Forrester analyst Sucharita Mulpuru writes that buy buttons may be a good idea in several cases, but the execution to date has been weak and, in some cases, holds little ...

Sucharita Mulpuru of Forrester Research told Business Insider that young people are more inclined to spend money on their phones (Nike and Lululemon are two brands that have managed to capture ...

Recipes are about content creation, and CPG companies that sell food are huge marketers,? said Sucharita Mulpuru, New York-based principal analyst at Forrester Research. ?This is probably more an ...