Meta has introduced a groundbreaking update to its Lead Ads platform: SMS Verification. This new feature aims to enhance lead quality by adding an extra layer of authenticity to form submissions. But ...

DoubleVerify's AI scans video, images, audio, and text to classify content, allowing advertisers to avoid unsuitable material ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

Meta’s VP and Head of Global Safety, Antigone Davis, revealed the tech giant’s latest efforts to protect minors online. In an ...

The timing of the ad rollout appears strategic ... what content their ads appear next to. Meta said it will expand third-party advertising verification tools and language support in the coming ...

adding that businesses will be able to extend their existing Meta ad campaigns to Threads. Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in ...

The decision to test ads on Meta comes amidst CEO Mark Zuckerberg's decision to end the company's US fact-checking program and loosen content moderation Meta announced on Friday that they had ...

Meta has officially announced the launch of ads on its rapidly growing microblogging service, Threads, with a select group of advertisers in the U.S. and Japan beginning a test phase. In a recent ...

Last month, Meta announced that it was ditching its third-party fact checkers in favor of X-style community notes on its ...

DV's Content-Level Controls on Meta provide comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram.