Meta has introduced a groundbreaking update to its Lead Ads platform: SMS Verification. This new feature aims to enhance lead ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

New Delhi: Meta has introduced a suite of AI-driven tools aimed at transforming how advertisers craft, manage, and optimise ...

Many of the commercials that fans will see during the breaks of Super Bowl 59 have already been released online. A 30-second spot in this year's Super Bowl costs $7-8 million and Fox, the host of this ...

Meta has launched its initial testing phase for advertisements on Threads, the company’s text-based social media platform.

As Meta Platforms sets about turning its massive investment in artificial intelligence into ways to make money, it’s asking ad agencies for help. Meta has been sending its engineers to work with ad ...

Because Meta’s AI system, which is trained on actual ad results across its platforms, knows better than you, and Advantage+ has proven to be a good way to get your promotions in ...

Meta Platform's Threads, the app that Mark Zuckerberg launched in July 2023 to take on X, last week added ads in its mobile app in the United States and Japan as it seeks to monetize the platform used ...

In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just about every ...

"We're making it possible for more advertisers to access and test the benefits of AI-driven optimisation and personalised ...