TV producers need to squeeze a certain number of commercial breaks into each broadcast.Credit...Caroline Gutman for The New York Times Supported by By Ken Belson Ken Belson has been watching N.F.L ...

What makes a good Super Bowl commercial? A catchy jingle? Humor? Shock value? Stuff that makes you go, "Wow?" Advertisers have been trying to figure out the formula and stay on the cutting edge of ...

Naturally, the price of running a commercial during the game is enormous. A 30-second ad is estimated to cost about $7-8 million for Super Bowl 59, on top of the money it takes to create what are ...

GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that appeal directly to kids. (SOUNDBITE OF ARCHIVED RECORDING) UNIDENTIFIED ACTOR #2: ...

Taylor Swift.) And while I'm happy for the Chiefs and their Super Bowl victory, I've found that I'm usually more focused on those epic Super Bowl commercials, (and snacks) which I just can’t stop ...

I'm going cuckoo for Cocoa Puffs. Cuckoo for Cocoa Puffs, cuckoo for Cocoa Puffs. GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that ...

Cuckoo for Cocoa Puffs, cuckoo for Cocoa Puffs. GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that appeal directly to kids.