“For the first time ever, the Coca-Cola label is now in Hindi, with the brand name written ... Recently, the company brought refreshing marketing experiences to the Maha Kumbh festivities ...

The explosive growth of OTT marketing has forever altered the advertising landscape. But what exactly is OTT advertising? Essentially, it refers to the delivery of video content via the web rather ...

In 2025, AI avatars will be crucial for brand identity, particularly for CSPs, reflecting the brand’s personality, be it humorous, serious, or other qualities Acing the Science of Marketing ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...

Bollywood actor Saif Ali Khan recently found himself in a terrifying situation when he was brutally attacked by a Burgler in his Bandra home. Amid the chaos, an auto driver drove him to the ...

Superstitions like Spain's grape-eating, Scotland's first footing, Greece's onion-hanging, and more, are steeped in history and tradition. They range from bringing good luck, growth, and fortune ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the ...