How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting ...

The Google logo is a prime example of a brand identity that has become iconic and instantly recognisable. The logo's bright primary colours and sleek design have become synonymous with the company.

Related: The 8 Best UI Design Tools to Try Seasoned designers spend lots of time researching brands so they can dig deep to find fitting symbols. They brainstorm concepts that will resonate with ...

But what does that look like in practice? In this article, we'll share nine examples of motion in logo design, and why they work. Sometimes a brand naturally lends itself to motion, and here's a ...