But here's the thing: most people are font blind. They don't see the difference between a serif and a sans-serif, let alone know when to use a script or a display font. The point is that most people ...

Take Chanel's famous interlocking C logo, for example. The crisply overlapping Cs ... Beauty brands often aim to convey prestige, elegance, femininity, or modernity through deliberate typography ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...