AI-powered ad testing—How Delta and other brands are determining the precise impact of their marketing
AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.
Why OpenAI Didn’t Use AI To Make Its Super Bowl Ad About AI
OpenAI just dropped a slick $14-million Super Bowl ad extolling the virtues of AI tech—but none of the content was made by AI ...
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Techint Labs Releases White Paper on 4 Key AI Advertising Trends to Watch in 2025
How machine learning is driving hyper-personalized ad campaigns. The increasing impact of voice search and conversational AI. AI-driven programmatic advertising and how businesses can stay ahead ...
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ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness
Artificial intelligence is no longer a futuristic concept — it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the headlines and hype, what does ...