Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

Looking for the best blush for mature skin? We asked beauty experts and makeup artists to break down their top picks, and ...

“For mature skin, I prefer to use ... makeup artist Kat Dorn. “I find creams blend beautifully into the foundation and do not settle into lines as much.” As a person with very fair skin ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Makeup primers can make your skin look smoother, brighter and more even. We asked women in their 40s, 50s, 60s and beyond ...

Dermatologists, cosmetic chemists, and beauty journalists share their thoughts on the year's best clean and sustainable ...

While the dollar store is great for certain makeup and beauty products, our experts have revealed there are definitely ...

Rasha Thadani Red Lip Look. Hey there, beauty enthusiasts! Ready to turn heads at your next soirée? Well, buckle up because we’re about to spill the tea on how to rock that cla ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

I tested 15 bestsellers from The Ordinary to find out which products are worth giving a try, which to skip and how they best work in a skin care routine.

It’s one of the oldest beauty debates, brown vs black mascara? Is one better than the other? Is one more flattering than the ...