If you’re not a fan of the exaggerated scenarios and skin-crawling play-acting, try my five favourite unintentional ASMR beauty videos instead. 10 years ago, ASMR wasn’t the well-received ...

So when my social media feed began inundating me with videos of people washing their hair, I was confused. Wash day was a drag, surely – not an indulgent ASMR-worthy treatment. But this wasn’t ...