The U of A's Greenhouse Outdoor Recreation Program helps outdoor startup companies with workshop training, team mentoring and dedicated product service development.

The newest cohort includes an eclectic mix of startups focused on water recreation and cycling repair to apparel brands and niche manufacturers and guides.

(It’s not.) So if you’re suffering from Gorp Giant fatigue and value the cosign of sickos who spend a toe-numbing amount of time outdoors, add a little Mountain Hardwear to your own rotation.