Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign ...

The big picture. Performance Max campaigns, Google’s AI-driven ad format, have been a source of frustration for advertisers seeking more granular control over where their ads appear. Lead up.

Search Engine Land » PPC » 4 ways to optimize Performance Max campaigns Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the ...

Google is rolling ... analyze Demand Gen campaign performance directly with paid social efforts. The new columns include: View-through conversions to help align with social ad measurement.

Here is what you need to know in order to obtain the Google ... campaign performance for specific marketing objectives. This article will tell you what you need to know in order to obtain the ...

Google Ads has rolled out a new feature called the Performance Max Usefulness Indicator, designed to give advertisers clearer insights into how their search themes impact campaign performance. Why It ...

Your browser does not support the canvas. Google has announced that in 2025, it will continue growing Performance Max in several key areas to help users improve ...

Google Ads is testing adding a new column to its Performance Max reports named "Used Since." This column is visible on the asset level and it shows the date an asset was added. This new Used Since ...