The regulatory approval from financial authorities for financial holding groups to commercialize their brand mascots has led to a surge in marketing activities. By crafting engaging stories around ...

No genre is better known for producing marketable mascot characters than the platformer, which throughout the decades has served as a fertile vehicle to deliver some of the most iconic video game ...

KB also produced a music video starring its characters, which has already surpassed 1 million views. Woori Financial Group also designed its own mascots, WiBee Friends, creating a theme of an idol ...

McDonald's is leaning on customers' nostalgia for its McDonaldland characters to spur sales of its Shamrock Shake. The ...

Every big video game franchise needs a mascot, but with the fighting game genre, these standout characters have been around for much longer than most, stretching back to the arcade days.

If your childhood took place in the 1990s or the 2000s, you may remember certain faces popping up on your television screens and on the front of your cereal box. Cereal mascots were an iconic part ...

He has even performed high-risk stunts, further cementing KC Wolf’s status as a larger-than-life character in Chiefs Kingdom. NFL mascot salaries vary, with earnings ranging from $60,000 to $ ...

The voice cast for Promise Mascot Agency features a diverse range of Japanese actors and notable figures. Shuhei Yoshida, former President of Sony Worldwide Studios, is among the cast, playing a ...

The Phillie Phanatic, the big green dress-up mascot for Philadelphia’s pro baseball team, is world-famous. D.C. has its racing presidents. But did the Border Patrol really need its own dress-up ...