By identifying friction points and translating them into actionable insights, CX teams help ensure innovation is grounded in real user needs, rather than assumptions. They prevent businesses from ...

I’ve had some variety of this conversation several times over the years, so often, in fact, that I have come to describe the mistaken assumption the Skips of the world labor under as the valedictorian ...

The gambler’s fallacy is a concept known by many names—you might hear people refer to it as the gambler’s paradox, the Monte ...

One of the most perilous economic myths influencing global macroeconomic and trade policy today is that governments have to ...

A misconception about Aaron Rodgers continues to cloud the New York Jets' quarterback search after his exit. Oh, the horror!

I had interviewed Dr Dan Ramdath, a professor of biochemistry at The UWI, about the efficacy of olive oil, given its ...

Whether it’s with golf betting, roulette, slots, lottery or another form of gambling, the “gambler’s fallacy” is a common misconception among bettors. The gambler’s fallacy, also known ...

It would require more time and effort on your part if you do. The sunk cost fallacy causes people to stick with a failing decision just because they've already invested in it. Psychological biases ...

The systematic investment plans (SIP) of mutual funds offer a path to stock ownership that’s good for individuals.