This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Chewing gum can release thousands of microplastics into saliva. Scientists say more research is needed but suggest chewing ...

By the time Wrigley began his business venture, Americans had grown accustomed to chewing gum sold as candy-coated balls or ...

Plastic is everywhere. And many products we use in everyday life can expose people to tiny, micrometer-wide plastic particles ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

the tastier this Gum Drop Nougat Candy will be! 2 bags 10.5 oz each, Mini Marshmallows - You might want to buy an extra bag, ...

“Quiet your mind mouth with Extra Gum,” one ad concludes ... Perfetti Van Melle, a private company that already owned the candy brands Mentos and Chupa Chups, said then that the acquisition ...

Mars and the agencies that created the ‘Extra’s Gum Cities’ campaign, EssenceMediacom, T&Pm, and GroupM have been selected as the 2024 winners of the JCDecaux PROGRAMMATIC Campaign of the ...