SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Pop Kitchen newsletter 🍳 🍔 My dad even used to ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

By the time Wrigley began his business venture, Americans had grown accustomed to chewing gum sold as candy-coated balls or ...

“Quiet your mind mouth with Extra Gum,” one ad concludes ... Perfetti Van Melle, a private company that already owned the candy brands Mentos and Chupa Chups, said then that the acquisition ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

Chewing gum can release thousands of microplastics into saliva. Scientists say more research is needed but suggest chewing ...

Mars and the agencies that created the ‘Extra’s Gum Cities’ campaign, EssenceMediacom, T&Pm, and GroupM have been selected as the 2024 winners of the JCDecaux PROGRAMMATIC Campaign of the ...